4 Reasons why B2B Marketers should focus on Martech Trends

B2B marketing is continuously changing, mainly because B2B marketing is heavily reliant on advances in technology. In today’s world, B2B marketers are required to drive the customer experience in a more holistic way. Therefore, marketers should accept and embrace the colossal shifts in Marketing Technology.

Since it’s so prevalent in our lives, we have listed 4 reasons on why B2B marketers should focus on latest Martech Trends:

The Role of Marketers on Buyer Education

Marketers are responsible for Buyer Education more than ever before. Marketers are not only in charge for creating awareness but also driving the buyer towards sales conversation. Many B2B marketers are still doing ‘feeds and speeds’ marketing. “Marketing is about value. We need to be really clear on what we want them to know about us. It is not about feeds and speeds- Steve Jobs.”

Using Customer Data to improve Customer Experience

Studies by IDC shows that customers produce about 3 billion terabytes of data per year. Some 85% of CMOs say that they lack access to the data and have inadequate tools or technology which prevents them to implement omni-channel marketing strategy.

Marketers must use the right data to communicate with their prospects and customers. In order to build a future relationship with their prospects, marketers should show that they clearly understand the prospect’s needs at the very beginning. This is where customer experience is built.

Take full advantage of Executive Branding to help your Marketing Efforts

Executive Branding was included in a Forbes List of the top trends in marketing for B2B companies. Many companies have adapted to this new phenomenon, but many have not. Using the executive branding can bring number of benefits such as: more exposure, better press and reflects a more transparent company culture between the business and target audience.

Marketing Automation is Uninterruptedly Expanding

Grand view Research experts predicts that the global marketing automation market will reach $8.42 billion by 2027.The research found that on average, 50 per cent of companies are presently using marketing automation, and more than half of B2B companies plan to implement marketing and sales automation in the future.

B2B marketers will be able to drive more awareness, leads and sales and stay ahead of the competition only if they’re aware of the latest Martech Trends. But, it’s also important to understand the marketing’s role in the organisation before applying the Martech solutions.

3 Tips For Starting up a Business

Have you come up with a great business idea and then fell short when it came to execution? Perhaps your New Year’s resolution is to become your own boss. We are here to help make those dreams a reality and have listed our top three tips for starting up a business.

Learn EVERYTHING

Maybe you get a mentor, or network, watch ted talks, listen to podcasts, read books or articles. Learning everything about your potential business is key for success. Make sure you put in some time in your calendar daily, it’s going to be worth it!

What is right for now, may not be right next year or in some cases, not even next month. Trends change, the world change, new competitor arise and new tools that makes your life easier keeps popping up! Always be on the lookout and be adaptable from your original plan.

Embrace the Digital World

If your company doesn’t exist online, you are going to make it so much harder for yourself. If 2020 taught us anything it’s that the online world is just (if not more!) important at reaching your goals within a business. At a minimum, create a professional looking website, a social media presence and the possibility to sign up for emails.

Discover the Secret of Video Marketing

Don’t put video marketing on the backburner. Visuals are essential for your business. But if you think you need to create every video from scratch, think again.

Stock videos is a great way to attract attention, and with Visuo, you don’t even have to spend any time at choosing the suitable clips! Our AI tool knows what you are looking for, just by providing a short script for the video.

Powerful, efficient and convenient all wrapped up in one!

Imagine Saving Hours By Changing Your Video Tactics

Video Marketing shouldn’t require special or creative skills, it shouldn’t take a lot of time either to produce high quality results.

So how can you save time and stop falling behind with your video content and make things less complicated?

What if we told you, you could save time AND money yet still implement video content for your client’s businesses regularly? With Visuo - you can!

As a business owner, you need good at problem solving skills and seeing things from different perspectives.

Let’s have a look if you identity with any (or all!) of the business owner types below and learn how you can make your days more time efficient!

The Growth Oriented

You are well aware how essential video marketing is but continuously put it in the “too hard” pile. It’s now time to think again!

With Visuo, you can remove all the pain of sitting through another online tool searching for templets, clips, themes, fonts and colors.

It’s 2021, we are all busy enough as it is. Make yourself a coffee and create those daily videos, in minutes!

How? Watch the Video.

The Time Optimist

Maybe you’ve already mastered the template-based video tools. Great!

It seemed easy so you went ahead and made a promise to create more videos on a daily basis.

But then you realize there is not nearly enough time in the day to honor that promise when you have to make all the videos look different and you can’t remember half of them you already produced. Sifting through different templates and individual clips is too time consuming!

We use artificial intelligence, to give you a new video every time, in a matter of minutes. Browse our tool to find your industry and all you need to do is provide a script of what you want to say. Simple as that!

The Creative Bird

At the beginning, you feel creative, inspired and love all the options and decision making the template videos offers. Fantastic!

But then, you look at the time and realized, you just spent 2 hours on creating, 1-2 videos!

Not really optimal, right?

It’s probably worth investigating how to create a marketing videos in minutes so you can stop burning yourself out and start using your amazing creativity for the important messaging instead!

Not only will Visuo make your daily task simpler, it improves your paycheck at the same time.

Wait what?

Well considering you now can create videos on a mass, and in a fraction of time, it’s finally financially viable for you to make marketing videos!                                 

So let’s leave the hassle of template videos for the marketers who haven’t discovered Visuo. At work, it’s time to get more efficient and level up your strategies!

5 Sassy Ways to Freshen up Your Socials with Video!

Mastering Online Etiquette

If you haven’t jumped on the video train, you need to put it into a higher gear. Don’t worry, it doesn’t need to be perfect. Mix it up, make fun behind the scenes, along with professional ones.

The best part? You don’t need any skills; you just need to get out of your comfort zone and start here:

1. Highlight your blog

Even though some of us still like to read, we want a preview of what to expect. After a full day of screen time, we don’t want to waste our time skimming through another long blog post.

Here is where you can make it easier for your audience. Highlight your blog with a quality video, including captions and voice overs.

This is also a great way of repurposing your old blog content.

2. Weekly Newsletters

Same goes for those weekly newsletters, summarize your content into a video and share on your socials. The odds of someone missing out on important information is less likely!

As a bonus, it also improves your SEO.

This is all well and good but, how do I get started?

So you know this is something you need to implement but don’t know where to start?

Just write a short script and Visuo creates it for you, in minutes.

Our Virtual Video Producer was designed to make your job as simple as possible! Select your genre, create your script and our AI will match the clips from out library of over 800,000+ to find the perfect match. It’s that easy!

Okay, now you showed your audience the quality you can deliver, let’s get real and authentic.

Here are some other ways you can showcase your work through the power of video:

3. Live video

It can be scary but live videos are incredibly powerful. Show us your brand, share information, give a pre taste of an event, Q&A, webinars, or interviews.

Use live video to freshen up your socials.

4. Behind the scenes

Research shows that customer wants companies to be human. Show your work culture and employees, maybe you even have a cute mascot in form of a dog?

5. Tutorials

It’s the basics of video but often forgotten. How does your product or service work? Show your audience the possibilities. Get creative!

Which of the 5 video tips are you taking action towards today? Leave a comment!

A Video Marketing Tool to Help You Stay Organized in 2021

Since 2020 was a bit of a ride off, it’s time to jump into 2021 full tilt and reach the full potential of your agency!

What are your goals? How are you going to scale but manage workload? And the biggest question, how can you get more bang for buck for your clients without subsiding your margins?

If you don’t currently offer marketing videos for your clients, now is the time to get started. With Visuo, you don’t have to worry about it chewing into your margins or taking up a big chunk of your week to create them.

Using Visuo as your preferred video creation tool means you’ll save hours while bringing in more profit for your client’s business.  

But how?

A video Marketing Tool to stay organized in 2021

Dashboard

Our dashboard is unlike any other video creator out there.

Here you can create individual client profiles which will track and monitor their campaigns, you can add team members so everyone is working from the same tool and create marketing videos in minutes.

Virtual Video Producer

Our Virtual Video Producer is where the real magic happens. We’ve designed Visuo to do the thinking for you. With our patent pending technology, the process ensures #NoSkillsRequired so you can entrust even the most novice manager to get the job done.

Instead of searching through thousands of templates and individual clips, we flip the process on its head.

Give us your category, write a script (which can be spoken throughout your clip by one of our voice over artists) and our AI technology will match it up with clips from our library of over 800,000+ to make the perfect marketing video.

Customisation it easy, before you finish, you can add text and your logo. We’ve kept our customisation options limited since your video will only last 24 hours on an organic feed, you don’t need to spend more than 10 minutes to create it!

Become More Profitable in 2021 with Visuo

Did you know the average cost of a marketing video on Visuo is $1.90!?

We designed our pricing with your agencies margins in mind so you can save time and become more profitable with Visuo.

Ask yourself this question:

Could you get your clients to pay an extra $25 per week if they got up to 10 marketing videos every week?

Let’s say 5 clients agree, on our Scale plan that means you’ve already paid off your months subscription off AND made $200!

Now that’s a profitable service that’s manageable within your busy and growing schedule.

Interested? See the potential for yourself!

A Dazzling Marketing Trend That Develops and Grows Every Year

We all know video marketing is powerful. It’s ability to boost your customer reach, build loyal following and increase sales is undeniable. In addition, it doesn’t matter what social media channel you are focused on, video works for all of them.

Simply put, it’s a must-have in your marketing strategy.

Growth Oriented?

For growth focused agencies, marketing via video isn’t a “nice-to-have” tool, it’s a necessity. It’s one of the biggest key factors in building stronger brand awareness for your client’s business.

Considering 49% of companies grow faster when using video, you can’t afford for it to only be a piece in your overall marketing plan.

Still unsure on how you can incorporate video marketing into your strategy?

Here’s how in 3 easy steps:


  1. Create a unique profile for each of your clients to help manage their videos
  2. Write a short script & watch Visuo create your video in under 5 minutes.
  3. Your video is ready. Send it to your client to review or post it on social media.
outperform your competitors using video marketing statistics

Stay ahead of the curve

We’re always incorporating the latest in technology and artificial intelligence to optimize and adapt for future trends.

Are you ready to take your brand and marketing to the next level?

3 Tech Tips to Master When Creating a Successful Business

In a world where everything is online, capturing your customers attention will ensure if your business thrives or dies.

The problem is our brains can’t process everything that we see, so what are some ways to make it easier to reach your target in this digital world full of noise? We've listed 3 tech tips for you!

You may think mastering the hype of emotional triggers is enough, but there is a pre-attentive stage that you need to think about as well.

Luckily in today’s world, there is a tool for everything!

If you aren’t a pro at colour, form, spatial position and movement, make sure you spend some time to research the service and/or tools to get the most out of your technology investments. There is a lot of crap out there!

UX

Today UX design is essential. The value of your product, what features it offers, in addition how accessible and aesthetic it is.

On top of that, you should spend some time on your website and social media visuals. At the end of the day, it is a reflection of your company! Try out some tools or even hire a professional designer to help. There are budget friendly options out there, you just need to put the effort in finding it.

Since Visuo is all about helping your business to grow, we applied UX to both our product and client portal so it’s easy to use and implement in your business. Have a look at “How to create a marketing videos in minutes” if you are curious to know more.

Video

You need to incorporate video in your marketing. It’s not uncommon to feel that it’s too complicated, time consuming or expensive, you probably haven’t found the right solution.

Our team have a great eye for details. They go through and edit every single clip in our library, so that you can present the best quality for your customers. You can use your own clips as well but ponder on if it’s worth the hustle when the reality is that your video will only last 1-day on a feed.

AI

Consider if maybe an Artificial Intelligence software can help to improve your customers journey and as a bonus, even lighten up your employee’s workload.

AI helps to identify and predict customers habits. For example, at Visuo we get to know all your video preferences and provide new content every video creation. It will simplify and make your job faster the more you use it.

Time to take the next step in your business