Creating a SUCCESSFUL Content Marketing Strategy

Social media marketing industry is getting competitive more than ever. According to HubSpot, almost 70% of businesses are investing in content marketing.

But it can feel like a big and scary task so we have listed a few steps for you to build a solid content marketing strategy this 2021, to grow your business.

Step 1 - Goal Setting

There are times when we know we need to set goals, but find it hard to know where to start. If you ever get stuck in this kind of situation, we recommend you to use concepts such as SMART goals. SMART stands for:

Specific

Measurable

Attainable

Relevant

Time-bound.

This methodology helps you create solid and realistic goals.

Additionally, ask yourself plenty of questions such as- “Why am I creating a content marketing strategy?” “What is the main aim?” etc. This way you can easily determine what’s best for your strategy.

Step 2 - Get to Know Your Audience

You don’t want to attract everyone to your website. You only need to attract those who are interested in your products/services. If you know your target audience well, you can produce valuable content for them to read and convert on. Draw a buyer persona to understand your audience better and conduct market research each year.

Step 3 - Choose The Right Type Of Content For Your Business

There are huge number of content types to choose from such as: – Blogging, podcasting, Email marketing, webinars, eBooks, Video Marketing etc. But choosing the right one for your business is the difference between blending in and standing out on a social feed.

If you don’t know what to choose, we would recommend blogging or video marketing because your customers definitely look for information on Google or YouTube.

Video Marketing might be in your ‘too hard’ pile, but no worries at all, Visuo is designed specifically for agencies and creates your marketing videos in minutes. This saves your time, energy and resources and will also help you win at content marketing!

Step 4 - Research SEO

Before you start brainstorming ideas, research on what your customers are searching for. There are number of Keyword research tools such as Ahrefs, NeilPatel, SEMRUSH, Keywords everywhere. Check the monthly search volumes and other SEO metrics. After you have created a list of keywords, start brainstorming on it.

Research SEO to build a successful content marketing strategy

Step 5 - Create a Content Calendar

If you don’t have one already, a content calendar is a written schedule of when and where to publish your upcoming content and on what channel. It is extremely important to stay organized if you are using content marketing strategy to grow your business. Therefore, content calendar is a must!

Step 6 - Start Monitoring Your Results

In conjunction to your content calendar, start publishing consistently to your social channels. Don’t forget about paid promotions on your content. You can also promote by sending out new content to your email subscribers, outreach and paid ads.

Along the way, monitor the results and make changes where necessary.

Are there any other steps for creating a winning content marketing strategy that we missed? Feel free to comment down below!

5 Business New Year’s Resolution for 2021

Top 5 Business New Years Resolution for 2021
We have all made personal resolutions for 2021, whether it’s signing up for that gym membership, diving into a new hobby, traveling, reading more books or saving money. But, if you’re a business owner, have you made New Year’s resolutions for your business?
If you haven’t, here’s some inspo! We’ve summed up the top 5 Business New Year’s Resolutions to grow your business!

1. Review your marketing strategy

When was the last time you reviewed your marketing strategy? Have you been using the same marketing strategy every year? It’s easy to fall into the same patterns but to continuously grow your business, it’s so important to keep on top of your marketing strategy and adapt it according to the current trends.

2. Jump on the Video Marketing bandwagon

We all know, Content is King. Therefore, marketers and content creators constantly be trying to produce the most engaging and shareable content. Video marketing is a dazzling trend that grows and develops every year. It’s no longer an option, but a necessity.

As new year’s around the corner now, make Video marketing your new year’s resolution.

Is video marketing in your ‘too hard’ pile or do you struggle to find the time or money to create videos?

In 2021, those concerns are a thing of the past! Visuo creates professional marketing videos in minutes. #Noskillsrequired. 

Make Video Marketing one of your Business New Year's Resolution for 2021

3. Say hello to TikTok

Don’t worry, you don’t need to WAP dance or put your body (and ego) on the line!

Social media experts are convinced that TikTok is going to be a major player in the social media platform market. Since its inception, TikTok has changed the social media game. With over 500 million active users globally, marketers can easily stay ahead and reach a huge amount of people in a short timeframe just by spending a small amount of time creating content.

4. Revisit your website

We always recommend updating your website at least once a year. This way, your website will have a fresh content and boost your search engine rankings. Make sure your website is mobile friendly, easy to navigate and check the loading times. And don’t forget to add videos!

5. Check in on your employees

2020 has been challenging and uncertain for everyone. When was the last time you checked in on your employees?

According to Mercer Global Talent Trends, employees ranked empathy as one of the most important characteristics they search on employers. Keep an open line of communication with them and check in occasionally. Additionally, you can also organise fun virtual activities such as trivia, secret Santa via post, three truths and a lie or a movie night! This builds connection and boosts morale.

What is the other business New Year’s Resolutions that you’re going to add for 2021? We’d love to hear it. Comment down below!

A Guide to Video Storytelling

A guide to Video storytelling
How do we communicate a business message through a video?
The short and sweet answer is - TELL A STORY!

According to the scientist and researcher Jeremy Hsu, 65% of our day-to-day conversations consist of stories.

So let’s take a dive into the tips and techniques on how you can communicate your businesses messaging effectively through video storytelling.

Understanding your Audience 

If you want to survive in today’s competitive world, you need to know your audience.  

 While crafting a story, ask yourselves two common questions  

  • What’s the story about? 
  • Who do you want to communicate the story to?  

 The answer will help you determine which message descriptors to focus on your business videos. 

Building your story

We’ve all asked the question, “So what’s the normal of the story?” Figuring out your moral of your story (and keeping your audience in mind) is the easiest way to build your story.  

What’s next?

Brainstorm

There are various ways to brainstorm in order to build a great story: 

1. Elevator Pitch 

A great exercise to present your story in 45 seconds. The elevator pitch should include your product, the problem and the solution.

2. Mind Mapping 

One of the best ways to brainstorm your ideas. You can use free digital tools like CoggleCanva etc. to mind map your ideas and build your script for your video. 

3. Follow the Three-Act Structure 

A simple and common framework in the world of cinematic storytelling is the Three-Act-Structure. Can we use this structure for our business video? Absolutely.

It’s not a formula, but a guideline.  

Identify the main character for your video, the character should relate to the viewers.  

It can be a person or your product itself. The hero of your business video should represent your brand persona.

Example: 

Act 1 – Setup  

Meet Sally, she owns a social media agency and is extremely growth-oriented. She wants to create marketing videos for her clients every day and stay ahead of her competition. 

Act 2 – Problem  

Sally has access to different video tools and tries to make videos at least twice a month for each client. However, it’s too time-consuming and very expensive for her. 

Act 3 – Solution 

Sally finds Visuo, a virtual video producer. It creates a marketing video for her client in under 5 minutes. In addition, seems easy to use and implement into her business. The set up would make her overall workload with video marketing run smoothly. Sally decides to sign up, since there is no risk, and a possibility to provide her clients the value of more video and save both time and money.

Be Authentic and Entertaining

While telling your story, you need to be informative, entertaining and authentic.  

 If you create this list, you will be able to craft a story that relates to your business and at the same time that reflects your beliefs and values. 

  • Write down the word that best describes: 

           – Your company values 

           – Your product or service 

  • Write at least 5 positive descriptors that apply to both. 
  • Make comparisons between the lists you have created; it will disclose some common traits 

Outlining and drafting the script of your video

Once you outline your script, make a list of questions on why you plan to make the video, who the video will be targeted to, what’s the problem you’re solving, how are you solving it?  

  • The opening of the video should be attention-grabbing. It can include an emotional hook, interesting facts/figures or a relatable story. 
  • Address the problem the audiences are facing and show the purpose of your product or service. 
  • Present your solution and tell your audiences why it is the best solution, what are your unique features. Be concise and provide them with some interesting facts. 
  • Next, don’t forget to be authentic and genuine 
  • Lastly, your video script should convince the viewer to act. In your call to action, tell your viewers exactly what you want them to do and how it will benefit them. 
Video Storytelling Tips and Techniques

Production

Okay, now you have your perfect script ready! 

If you are using Visuo to create your video, all you need to do now is copy/paste your script and select the voice to go with your video.  

Within minutes, Visuo will create an amazing looking marketing video. You can send the videos to your client to review or post to social media.