Social media marketing industry is getting competitive more than ever. According to HubSpot, almost 70% of businesses are investing in content marketing.
But it can feel like a big and scary task so we have listed a few steps for you to build a solid content marketing strategy this 2021, to grow your business.
Step 1 - Goal Setting
There are times when we know we need to set goals, but find it hard to know where to start. If you ever get stuck in this kind of situation, we recommend you to use concepts such as SMART goals. SMART stands for:
This methodology helps you create solid and realistic goals.
Additionally, ask yourself plenty of questions such as- “Why am I creating a content marketing strategy?” “What is the main aim?” etc. This way you can easily determine what’s best for your strategy.
Step 2 - Get to Know Your Audience
You don’t want to attract everyone to your website. You only need to attract those who are interested in your products/services. If you know your target audience well, you can produce valuable content for them to read and convert on. Draw a buyer persona to understand your audience better and conduct market research each year.
Step 3 - Choose The Right Type Of Content For Your Business
There are huge number of content types to choose from such as: – Blogging, podcasting, Email marketing, webinars, eBooks, Video Marketing etc. But choosing the right one for your business is the difference between blending in and standing out on a social feed.
If you don’t know what to choose, we would recommend blogging or video marketing because your customers definitely look for information on Google or YouTube.
Video Marketing might be in your ‘too hard’ pile, but no worries at all, Visuo is designed specifically for agencies and creates your marketing videos in minutes. This saves your time, energy and resources and will also help you win at content marketing!
Step 4 - Research SEO
Before you start brainstorming ideas, research on what your customers are searching for. There are number of Keyword research tools such as Ahrefs, NeilPatel, SEMRUSH, Keywords everywhere. Check the monthly search volumes and other SEO metrics. After you have created a list of keywords, start brainstorming on it.
Step 5 - Create a Content Calendar
If you don’t have one already, a content calendar is a written schedule of when and where to publish your upcoming content and on what channel. It is extremely important to stay organized if you are using content marketing strategy to grow your business. Therefore, content calendar is a must!
Step 6 - Start Monitoring Your Results
In conjunction to your content calendar, start publishing consistently to your social channels. Don’t forget about paid promotions on your content. You can also promote by sending out new content to your email subscribers, outreach and paid ads.
Along the way, monitor the results and make changes where necessary.