4 Reasons why B2B Marketers should focus on Martech Trends

B2B marketing is continuously changing, mainly because B2B marketing is heavily reliant on advances in technology. In today’s world, B2B marketers are required to drive the customer experience in a more holistic way. Therefore, marketers should accept and embrace the colossal shifts in Marketing Technology.

Since it’s so prevalent in our lives, we have listed 4 reasons on why B2B marketers should focus on latest Martech Trends:

The Role of Marketers on Buyer Education

Marketers are responsible for Buyer Education more than ever before. Marketers are not only in charge for creating awareness but also driving the buyer towards sales conversation. Many B2B marketers are still doing ‘feeds and speeds’ marketing. “Marketing is about value. We need to be really clear on what we want them to know about us. It is not about feeds and speeds- Steve Jobs.”

Using Customer Data to improve Customer Experience

Studies by IDC shows that customers produce about 3 billion terabytes of data per year. Some 85% of CMOs say that they lack access to the data and have inadequate tools or technology which prevents them to implement omni-channel marketing strategy.

Marketers must use the right data to communicate with their prospects and customers. In order to build a future relationship with their prospects, marketers should show that they clearly understand the prospect’s needs at the very beginning. This is where customer experience is built.

Take full advantage of Executive Branding to help your Marketing Efforts

Executive Branding was included in a Forbes List of the top trends in marketing for B2B companies. Many companies have adapted to this new phenomenon, but many have not. Using the executive branding can bring number of benefits such as: more exposure, better press and reflects a more transparent company culture between the business and target audience.

Marketing Automation is Uninterruptedly Expanding

Grand view Research experts predicts that the global marketing automation market will reach $8.42 billion by 2027.The research found that on average, 50 per cent of companies are presently using marketing automation, and more than half of B2B companies plan to implement marketing and sales automation in the future.

B2B marketers will be able to drive more awareness, leads and sales and stay ahead of the competition only if they’re aware of the latest Martech Trends. But, it’s also important to understand the marketing’s role in the organisation before applying the Martech solutions.

3 Tips For Starting up a Business

Have you come up with a great business idea and then fell short when it came to execution? Perhaps your New Year’s resolution is to become your own boss. We are here to help make those dreams a reality and have listed our top three tips for starting up a business.


Maybe you get a mentor, or network, watch ted talks, listen to podcasts, read books or articles. Learning everything about your potential business is key for success. Make sure you put in some time in your calendar daily, it’s going to be worth it!

What is right for now, may not be right next year or in some cases, not even next month. Trends change, the world change, new competitor arise and new tools that makes your life easier keeps popping up! Always be on the lookout and be adaptable from your original plan.

Embrace the Digital World

If your company doesn’t exist online, you are going to make it so much harder for yourself. If 2020 taught us anything it’s that the online world is just (if not more!) important at reaching your goals within a business. At a minimum, create a professional looking website, a social media presence and the possibility to sign up for emails.

Discover the Secret of Video Marketing

Don’t put video marketing on the backburner. Visuals are essential for your business. But if you think you need to create every video from scratch, think again.

Stock videos is a great way to attract attention, and with Visuo, you don’t even have to spend any time at choosing the suitable clips! Our AI tool knows what you are looking for, just by providing a short script for the video.

Powerful, efficient and convenient all wrapped up in one!

Imagine Saving Hours By Changing Your Video Tactics

Video Marketing shouldn’t require special or creative skills, it shouldn’t take a lot of time either to produce high quality results.

So how can you save time and stop falling behind with your video content and make things less complicated?

What if we told you, you could save time AND money yet still implement video content for your client’s businesses regularly? With Visuo - you can!

As a business owner, you need good at problem solving skills and seeing things from different perspectives.

Let’s have a look if you identity with any (or all!) of the business owner types below and learn how you can make your days more time efficient!

The Growth Oriented

You are well aware how essential video marketing is but continuously put it in the “too hard” pile. It’s now time to think again!

With Visuo, you can remove all the pain of sitting through another online tool searching for templets, clips, themes, fonts and colors.

It’s 2021, we are all busy enough as it is. Make yourself a coffee and create those daily videos, in minutes!

How? Watch the Video.

The Time Optimist

Maybe you’ve already mastered the template-based video tools. Great!

It seemed easy so you went ahead and made a promise to create more videos on a daily basis.

But then you realize there is not nearly enough time in the day to honor that promise when you have to make all the videos look different and you can’t remember half of them you already produced. Sifting through different templates and individual clips is too time consuming!

We use artificial intelligence, to give you a new video every time, in a matter of minutes. Browse our tool to find your industry and all you need to do is provide a script of what you want to say. Simple as that!

The Creative Bird

At the beginning, you feel creative, inspired and love all the options and decision making the template videos offers. Fantastic!

But then, you look at the time and realized, you just spent 2 hours on creating, 1-2 videos!

Not really optimal, right?

It’s probably worth investigating how to create a marketing videos in minutes so you can stop burning yourself out and start using your amazing creativity for the important messaging instead!

Not only will Visuo make your daily task simpler, it improves your paycheck at the same time.

Wait what?

Well considering you now can create videos on a mass, and in a fraction of time, it’s finally financially viable for you to make marketing videos!                                 

So let’s leave the hassle of template videos for the marketers who haven’t discovered Visuo. At work, it’s time to get more efficient and level up your strategies!