Want your business to grow? Engage with your customer and the odds they come back again and advocate for your business increases. Take a look at the 5 steps below to create more brand engagement !
As you are probably aware, online content varies in type, placement, and creation.
Types: articles and blogs, videos, and whitepapers or lead generation content, to name a few.
Placement: your website, social media channels, emails, and/or advertisement (both online and offline ad opportunities).
Creation: what you write and put together visually, with the needs of your customers and what your brand has to offer in mind.
Evoke feelings and reactions, create a connection that leads to a relationship
Make sure your content sync with your brand message. Inspire and motivate – be evocative!
Capture your customers attention and make them want to take action. Ask to click on a link that you have shared with a marketing video, the link can lead to your website to purchase or an interesting article/blog post.
Read more about How to create a marketing video in minutes
Make video a part of your strategy! It’s a marketing trend that develops and grows every year
We are slightly biased about Video, but stats show it is simply the best way to create awareness, engagement and conversation
Is video marketing really that powerful? Yes! Read this post and check the stats below:
These Optinmonster, 2019, stats show you how marketing videos affect leads and convert them to clients, as well as the increase in brand awareness they generate.
These are only some of the stats you’ll find online; there are many, many more.
After reading this, we hope you got a better understanding for the impact of video and the advantages for your business.
Make a video content strategy plan. We suggest checking in quarterly, were you can analyze your brand engagement for the website and social media platforms.
Visuo understands the challenge for businesses to create video content continuously. This is a primary reason why videos are still such an underutilized piece of content in the marketing strategy and application of businesses worldwide.
To solve this impactful problem that keeps businesses at a disadvantage with brand engagement and more, our step five for more brand engagement is for you to find an easy way to create your own video content.
Get a video creation software that suites your need. Why make things overly complicated when it doesn’t have to be?